Strategy, Objectives, Mission and Values
Artimbal - Merchandising e Promoções, Lda. is a modern, customer-focused reference brand. We seek long-lasting relationships with our customers and aim to be chosen for the difference and innovation of each product we present, as well as for our ability to reinvent ourselves with every collection.
Organised into four business areas – back to school, diaries, stationery products and exclusive projects – Artimbal is a Portuguese company which, thanks to the strong relationships built with our customers over the years, has achieved a solid presence across all national distribution channels.
The company’s values reflect its personality: design, innovation, functionality, product quality and social responsibility.
We care about customer satisfaction, and our main motivation is to respond to our customers’ needs through constant analysis of market trends, combined with the design, innovation and quality of our products.
In this way, we provide our customers with confidence through our continuous ability to adapt to the market and constantly improve our processes and products.
Our Strategy
- Invest in Communication and Marketing, with the aim of promoting the Artimbal brand, as well as its licences and own brands.
- Invest in Design, focusing on visual and technological innovation, developing the best product solutions adapted to each customer’s needs.
- Build a solid export structure in order to offer a complete service to international customers.
Our Objectives
- Our main objective is to expand the company’s offering, always with the aim of becoming a reference in our business and helping our customers grow with us.
- As such, our strategy is to present competitive solutions that create added value for our customers through the continuous development of new products and the improvement of existing ones, in order to meet customer needs and expectations.
Our Mission
- To provide a service that represents a factor of competitiveness and value for Customers and Partners, while also including a technical and creative component throughout the entire process. Our main focus is the satisfaction of our customers and employees, without ever forgetting our sense of duty towards the community.
Our Values
- Professionalism; Innovation; Strong partnerships with customers, suppliers and other entities; Team spirit and dedication.
History
Artimbal – Embalagens de Papel, Lda. was founded in 1995. Initially, we supplied paper packaging to shops, an almost exclusive service that quickly expanded into other business areas.
In 1996, we invested in promotional gifts and later, in order to meet our customers’ needs and as part of a diversification strategy, we entered a new market area: diaries. Initially, our customers were resellers and, in 2000, we reached the mass retail market.
In 2002, continuing our diversification strategy and responding to customer needs, we entered a new business area – Back to School. At first, we were only distributors. Today, we are producers, with a department specialised in the development of licences and the creation of our own brands, such as Mitos and Original B.
In 2003, Artimbal became known as Artimbal - Merchandising e Promoções, Lda., adopting a new corporate identity and beginning a new communication repositioning process.
Today, we are proud to be a reference brand, focused and ready to serve our customers. We interact with them daily and, together, seek to find answers to their needs. We aim to be chosen for the difference and innovation of each of our products and for our ability to reinvent ourselves with every new collection.
Over the years, we have evolved side by side with our customers, whom we always seek to retain, while welcoming new customers into this family.
We represent several licences in Portugal and Spain
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